The visualization of the gamification design process by Gamified UK founder Andrzej Marczewski shows how all of those elements result in the outcome of “fun” therefore you do not see this word included in the visualisation. I agree and disagree with the statement that fun cannot be a building block as what would you consider it if the developer finds fun in developing/ designing a game? I found the 4 keys to fun to be very interesting in this reading and I never considered what kind of fun my game for my project is. The "5 Groups of Fun" are similar to Nicole Lazzaros 4 Keys and personally I learned more from Nicoles 4 Keys as I found it less difficult to absorb the information.
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